Moreover, the project aims to encourage innovation in businesses regarding environmental issues by publicizing and promoting successful case studies, in addition to raising awareness with consumers about best practices when shopping that will respect the environment
Green Commerce will be carried out between 2010 and 2012 andhas a total budget of more than 900 000€ where 50% is funded by the European Union.
OBJETIVES
- To involve small retail shops in the campaign against climate change
- To promote environmental responsibility in the retail sector
- To reduce energy consumption and the waste production by means of simple and easy measures
- To promote innovation to resolve environmental business issues by disseminating successful case studies
- To raise awareness with consumers about best practices for shopping respectfully regarding the environment