Measure of market acceptance: Innovations in packaging are evaluated by target groups before product launch to choose best alternative or to guide R&D through market success.
Market research and ad hoc trends: Market trends and packaging impact research in the short, medium and long term. R&D trends research on packaging by sectors or types and selection of potentials markets with orientation of R&D in packaging. Consumer acceptance studies. Quantitative and qualitative market studies in order to define trends in packaging and R&D.
Validation by consumers and users of innovative packaging: Evaluation of different packaging prototypes and usability packaging tests carried out according to technical parameters. Packaging tests measure criteria such as usability, functionality, perception, ergonomics, sensorial properties, etc.
Evaluation of packaging according to technical parameters and specific normative: Design researchers and expert’s panel focused on detect usability, functionality and sustainability improvements and innovation lines proposals.
Simulation of client purchase environment: Measure of purchase decisions impacts depending on design and new packing functionalities.