VELCRO EUROPE asked ITENE to conduct a consumer oriented research on an innovative packaging system in order to evaluate to what extend consumers prefer its new closure system over current competitor’s packaging.
8 focus groups sessions
Total of 60 consumers interviewed
2 target groups: 18-45 and 55-75 years old.
2 countries: United Kingdom and France
4 different packaging types
Consumers’ perceived value of the VELCRO®’s innovation
Consumers’ preference in comparison with other competitors packaging actually in the market on the following aspects:
Evaluation of several functional and sensorial characteristics (ease of closing, reliability, noise, tactility)
Benefits perceived and inconvenience
Product fit or non-fit (depending what product should it contain)