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Case of study

velcro


OBJECTIVE

VALIDATION TEST

RESULTS

VELCRO EUROPE asked ITENE to conduct a consumer oriented research on an innovative packaging system in order to evaluate to what extend consumers prefer its new closure system over current competitor’s packaging.

8 focus groups sessions
Total of 60 consumers interviewed
2 target groups: 18-45 and 55-75 years old.
2 countries: United Kingdom and France
4 different packaging types

Consumers’ perceived value of the VELCRO®’s innovation

Consumers’ preference in comparison with other competitors packaging actually in the market on the following aspects:

Evaluation of several functional and sensorial characteristics (ease of closing, reliability, noise, tactility)

Benefits perceived and inconvenience

Product fit or non-fit (depending what product should it contain)