Market Research and Consumer Packaging preferences. Critical factors for new successful products
Nowadays it’s crucial for companies to match R&D innovations with consumers’ needs and expectations due to the growth of fast-moving markets besides high technological advances.
Market research focused on consumers and packaging users is a guaranteed tool to launch successful innovative packaging solutions into the market. ITENE offers its knowledge and know-how in new packaging developments by the use of this specific packaging service dedicated to this purpose, analyzing satisfaction levels and experiences of use on consumers as well as packaging users (e.g. industrial manipulators, supermarket line operators...).
The Packaging Consumer Bureau of ITENE increases success in packaging innovation, helping companies to introduce new packaging developments into the market, developing new packaging aligned with consumers’ preference, testing different packaging concepts, and validate innovations with the target market.